Is Your Business Using Pinterest?

How does the average business owner keep up with all of the new internet sites that are designed to market their company?

Good question!  I specialize in online consumer development and it is difficult for me to keep up with all of these sites, including how they work and how they can benefit your company!

Unless you have been living under the proverbial social media rock, no doubt you have heard about the latest darling of this category: Pinterest.  I thought it would be of value for you to consider its benefits for your company.  A recent survey conducted by Smart Pulse tracked feedback from leading marketers about social media practices and issues, and this is what they found regarding the company’s plans to use Pinterest in the future:

  • 40.38% – No, and we’re not considering it
  • 30.77% – Yes
  • 28.85% – No, but we’re considering it

As the social networks have matured and settled into their roles (Facebook=connecting with friends, Twitter=discovering what’s happening, Linkedin=connecting with targeted professionals), a new category of social applications entered the scene over the past year or two. These services, coming to be known as social curation services, aim to provide unique ways of making the vast amount of information being shared on the Web easy to find, bookmark and read.

According to Hitwise, Pinterest “recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category” with nearly 11 million total visits in a week (back at the end of December). For an invitation-only site that is nearing just its second year in existence, that is astonishing. Consider this additional study from Shareaholic that reported “Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined.”

The data is pretty clear; Pinterest is rapidly growing in popularity and it’s great for referral traffic. For the 40% of you not considering it, I might suggest that you rethink that decision. As it seems with numbers like that, the hottest social media question of the day is, “How can you best take advantage of Pinterest for your business?”

To learn more about Online Consumer Development please feel free to contact us!


Thomas K. Rojas

Logo for The Rojas Group


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